Week 7 March 8... Typography

"Man are not prisoners of fate,
but only prisoners of their own minds."
- Franklin D. Roosevelt
Basics of Typography

Fonts - serif, sans serif, script and grundge
- serif is good for hard copies which is book or magazine, newspaper...
- sans serif is good for computer screen since its blurredness or reflection
- en-dash (option key)... ex) May - June
- em-dash (option key + shift key)... She didn't -- but then she did http://www.strandbest.com
Point size & Alignment and justification
- using character palette... various font sizes & alignment for paragraphes...
- justification... with small size characters... create the special shapes with letters
Using the type menu and character palette &
Leading tracking and kerning
- control the space in between letters or lines using tracking and kernings
General typographic standards
- rule No. 1... don't use several font styles or sizes... minimize the various in one page... it will make you busy and crowed...
- rule No. 2... usage of serif and san serif
Using the area type tool &
Flowing type along a path using the path type tool
- You can type in along with various guide lines..
- either shapes or slop using "T with curve" in Type tool
Creating outlines
- type the letters with large size... ungroup first...
- use white arrow to creat anchor points...
- change letter shapes & color
Typography project
3 different posters for Miles Davis
- using various methods... what we've learned...
- having fun fun fun!!!
3 different posters for favorite music
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